Mobile Searches Now More Common than Desktop Searches
For the first time since the beginning of the Internet, more users are using their mobile devices to search for websites than their personal computers.
That’s a function of advancements in streaming technology, a boom in storage capabilities, and the falling prices and increasing market saturation of mobile devices. Today, almost everybody has their own mobile device. Many have more than one. And even more are on at least their second or third generation smartphone, tablet, or another mobile device.
Hawaii SEO — What This Means for Web Page Developers
Mobile search is bringing more traffic to websites than desktop searches in 20 out of 24 of the biggest industry niches online. The four exceptions are computer/electronics, internet/telecom, science, and travel.
That means that if you are working in practically any industry outside of these four, your website absolutely, positively needs to be mobile optimized. If your business is still using a desktop-centric website, you are almost certainly missing out on the lion’s share of prospective visitors because they can’t easily view it on their mobile devices.
And when people can’t view a website on their phone or other mobile device, they are going to move on to somewhere else.
Hawaii SEO — Google and Mobile Devices
The big online search engines, particularly Google, have already responded to this sea change in the way people use the internet. In 2015, Google launched Accelerated Mobile Pages (AMP), an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices.
That means the game has changed. People have voted with their thumbs on how they want to receive content.
If your business isn’t using a mobile-optimized web page — or if you aren’t getting the results you want from your current websites — Hawaii Web Agency can help. Call us today to set up your free consultation as to how we can transform your web pages into mobile-optimized gold.