Attract New Customers with Content Marketing
If you are a business owner, you probably are familiar with many different types of marketing. There’s traditional marketing, which includes print, media, and direct mail advertising. Social media marketing, which involves promoting your business on places like Facebook, Twitter and others.
And then there is content marketing, a lesser known but equally effective way to grow the size and scope of your business.
Hawaii SEO — Content Marketing Defined
Content marketing is a unique marketing approach that uses the creation and distribution of shared online material — including blogs, videos, and social media postings — that doesn’t directly promote your brand, products, or services.
Instead, content marketing is designed to stimulate interest in your business by providing people with content they can genuinely use in their everyday lives.
Hawaii SEO — Examples of Content Marketing
For example, let’s say you own a business that offers music lessons. Traditionally, you might promote your business by advertising in local newspapers, posting ads in stores that sell musical instruments, or aiming a direct mail campaign at a list of people who have shown an interest in taking music lessons.
With content marketing, however, you might create instructional videos that illustrate the basics of how to play piano or guitar. Or you might write a blog in which you review local concerts or share your knowledge of music history or theory.
Hawaii SEO — News People Can Use
With content marketing, you essentially give people something of value for free in exchange for their interest or loyalty to your business. You can generate the content yourself based on your knowledge and experience, or hire freelance writers, video producers, or others to create it for you.
Then all you need to do is post your free content somewhere people can see it, such as on your website and social media accounts. If your content is valuable, it can quickly take on a life of its own, leading new customers directly to your business.