Local SEO More Important for Hawaiian Businesses
Local SEO is when you include geographically specific keywords on your web pages. It helps get your page ranked when users of Google and other search engines type in searches for things like “car repair in Honolulu” or “dry cleaners in Oahu”.
While local SEO is important anywhere, it is especially important in Hawaii, where tourism is the state’s biggest industry. People coming to Hawaii for the first time have no idea which local businesses to choose. So they will rely on Google and other search engines to find the products and services they want.
Hawaii Web Design – The Importance of Local SEO
Total visitor spending accounts for an estimated $12 billion per year to the Hawaiian economy. Tourism also is the biggest generator of jobs among the major economic sectors, accounting for about 145,235 jobs, or about 17.4 percent of the state’s total employment.
People visit Hawaii from the mainland, as well as from other countries. In most cases, these are first-time visitors to the state. An estimated 80 percent of the tourists arriving in Hawaii are visiting the state for the first time.
That means they don’t already have their favorite restaurants, clubs, and other tourism-related businesses. While in the past they may have turned to recommendations from family or friends, or from the hotel or resort where they are staying, today’s Hawaiian visitors are just as likely to turn to their smartphone for ideas about which businesses to visit.
Hawaii Web Design — Local SEO and Your Business
That means it is critically important that your business appears at or near the top of the search engine results for the keywords visitors are most likely to type in when they are looking for the types of products and services you offer.
If you don’t already use local SEO to attract this giant pool of prospective customers, you are leaving an enormous amount of money on the table. Let Hawaii Web Design optimize your web pages with local SEO so you can capture these customers and grow your business exponentially.