On Web Pages, Color Is More than Decoration
The colors you choose for your business’s web pages is very important. They should do more than simply give visitors something to look at.
Colors should communicate a message, create a mood, or be integrated with other elements of your web page design. So the colors you choose for your web pages can be critical to its success.
Hawaii Web Design — A Case for Color
One effective use of color on your business’s web pages is to reinforce your branding. If you use a particular color or color scheme in your business’s logo or in your other promotional materials, you can tie your web page to the brand you already cultivate by using the same colors.
For example, when you think of Hertz rental cars, most people immediately think of the bright yellow color the company uses consistently throughout its promotional materials. It’s also featured in its logo.
So when you visit the Hertz website, you can be sure that this particular shade of yellow will be featured prominently. People expect it and could be confused if it’s not included.
Hawaii Web Design — Soothing Colors
If you don’t have a color already associated with your brand, you may want to avoid loud, garish colors that shock the page visitor’s eyes. Instead, consider using softer, pastel colors that are more soothing and relaxing.
The colors on your web page also should be unified. This helps integrate various aspects of your page and pulls them all together into a cohesive whole.
For example, if you are using a light brown background for your web page, include photos or images that include similar shades of brown. You want the colors you choose to support your content, not simply take up space or serve as decoration.
With web design, ever pixel counts. Make sure you are getting the most of your website by choosing the best colors.